Why You Can Trust CNET Best 4K TV Deals: Limited-Time Deals From LG, Samsung, Insignia and More
A 4K television can revolutionize your viewing experience, and these are the models to do just that without spending more than you have to.
If you want a detailed picture that pushes pixels to the absolute max, a TV with 4K resolution is just what you're looking for. By investing in one of these models, everything from the picture quality to sharpness to color is enhanced and, as a result, anything you watch feels the benefit. Usually, the only problem with buying one of the best 4K TVs is the cost. However, we've searched high and low across the web for the best discounts you can find today.
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Some incredible deals are happening now that can save you big bucks and help you get a great 4K TV at an affordable price. Remember that deals can expire at any time, though, so if you find the right fit, you'll probably want to act quickly.
Keep an eye on this page for the latest offers. If you're shopping on a tight budget, you can also check out our roundup of all the best cheap TV deals.
Best 4K TV deals
A limited-time deal that is set to expire in the next 24 hours has this top TCL TV available at a huge 60% discount. That's $270 in savings, but it will be gone by this time tomorrow. It also throws in three months of Apple TV for free.
Sometimes bigger is better, and if you've got a big room to fill, you might as well go big with your TV too. At one time, this 100-inch TV from Hisense was priced at $5,000, but now it's usually found for about $3,000. Better yet, right now it has another $500 discount on top of it. In addition to having 4K visuals, it also features built-in voice control for when you inevitably lose the remote.
The LG C4 is the 2024 step up from 2023's LG OLED C3, which is our current favorite high-end TV. Not only has LG improved the audio and provided a brighter HDR, it also has Dolby Vision and Atmos for top-notch picture and sound quality and gaming features. Right now you can score a $1,000 discount on the 65-inch model.
Just because you're going for a 4K TV doesn't mean you have to break the bank, and being able to save 24% on this 43-inch Amazon 4-Series Fire TV is a pretty decent value. You're making trade-offs when you opt for a lower-end set, such as a lack of Dolby Vision, a built-in microphone or fancy gaming features. This series is still on our list of the best budget TVs and gets you an excellent picture quality for the money. Just note that this deal is for Prime members only.
Insignia is Best Buy's TV brand that's aimed toward the more budget-friendly market, but that doesn't mean it's not a good TV. Not only is it large for the price, but it's 4K, comes with HDR10 and is run on the Amazon Fire TV platform, so it's perfect if you're in the Amazon ecosystem.
The Omni QLED series is Amazon's most advanced TV to date. Along with the stunning 4K UHD display, this 55-inch TV is equipped with a built-in microphone so you can control it completely hands-free. It also features support for HDR10 Plus Adaptive, HLG and Dolby Vision IQ and has a light sensor to help automatically optimize the screen's brightness.
If you like the idea of a QLED TV, then you'll love the idea of an OLED one, especially given that it can brilliantly re-create colors. This model from Samsung comes with the suite of features you'd expect, such as HDR10 Plus, HLG and a base refresh rate of 120Hz. It's a great TV for both sports and gaming, especially if you prefer more action-packed stuff.
The price on this 2024 LG model has been slashed by more than a grand at Amazon, now reduced to the cheapest price we've seen yet. It's a limited-time deal that offers a top 4K TV with an OLED screen, AI processor, Dolby Vision, Dolby Atmos and plenty of gaming features too. That 40% discount won't likely last long.
Our review team voted this 4K TV as the best high-end, non-OLED 4K TV, citing screen quality and brightness among the reasons. Right now you can get it for a $954 discount at Amazon.
What should you look for in a 4K TV deal?
With hundreds of different 4K TV deals from a variety of brands to choose from, it can be hard to know exactly what to look for. The size of your space will likely dictate which deals are appropriate for you, and the number of devices you want to plug in will also rule out any 4K TVs with very few HDMI ports. Since most new TVs are smart these days, you'll also want to consider which platform a 4K TV runs on, such as Amazon's Fire OS, Google TV or Roku, as well as any smart home integrations you'll want to make the most of, like Alexa, Google Assistant or Apple's HomeKit and AirPlay tech.
Price is a determining factor for a lot of folks, so scoring a steep 4K TV discount is never a bad thing. Often, TV makers release new models each year, which can prompt previous-gen TVs to go on sale with large price cuts despite relatively minor changes. It's often worth considering a TV set from a year or two ago if you don't need cutting-edge tech.
When are the best 4K TV deals available?
Like most consumer electronics, the best 4K TV deals will be found around major sales events like Amazon Prime Day and Black Friday. These events offer some of the best prices of the year and see multiple retailers competing for shoppers' cash, which is good news for your wallet. Memorial Day and Labor Day often bring big discounts as well. We keep tabs on TV pricing throughout the year, and any surprise, out-of-season sales will be listed above.
Which retailers usually offer the best 4K TV deals?
When you think of nabbing a 4K TV deal, you should start at big-box retailers like Best Buy, Target and Walmart. These stores tend to offer some of the biggest sales on 4K TVs, both in-store and online, with online-only retailers like Amazon often matching prices, especially during the fall sale season.
